Why is Apple iOS dominant in the USA, but Android is everywhere else?

ME Melanie_hayes60 asked on 31 December 2018, 14:52
1 answers / 413 views / 0 votes

Hey, I get it. If you’re a fan of everything Apple, then I feel you. But unfortunately, that question’s premise is actually not true.

And it hasn’t really been for a while, according to Gartner and the Smartphone OS Market Share report from IDC. But this wasn’t always the case.

So why doesn't it feel like that?

Seems like everywhere you look you see an Apple logo, or you recognize an iPhone or iPad. There's a reason behind what causes that, and it ties directly into why so many companies spend billions of dollars on advertising campaigns:

It’s because you're looking for it.

You’ve been trained by visual and aural cues to remember the sound an iPhone makes when it rings, the sound of the “ding” for a text message- undeniably Apple. Some things never change. But then, the way the home button looks; or the way the camera is positioned so subtly different in each model that it would almost seem imperceptible—until you see one out in the world—and then you instantly know it’s an Apple device.

But that’s not what’s actually happening.